Balloch's Midlothian Bakery, Stables, Grainstore (Auburn Village Precinct)

1930-1939

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Burwood Rd - Southern Side - Heritage Precinct
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ballochsgoogleaeriial.jpg

Satellite view 2019 of area bounded by Auburn and Burwood Rds, north at top

Bakery Building - remodelled in 1934.

The remodelled façade of the bakery at 157 Auburn Road is Streamlined Moderne in character, with parallel horizontal line motifs, simple window openings and a stepped parapet. Ornamentation is concentrated on the upper part of the building, with a cornice and a pair of panels above the windows on the right side of the façade decorated with wheat sheaf bas-reliefs.he interwar remodelling was designed and carried out by prominent lbourne builders the Swanson Brothers, The new premises featured three drawplate ovens, which replaced the old wood-fired ones and allowed for large scale production by semi-skilled or unskilled workers. The main bakery building off Auburn Road continued to be entered via the loading bay.

At its height in the 1930s, the bakery employed 36 workers, including 11 bakers, 20 carters, a dough maker and a stableman. It drew flour from seven mills in Victoria and Queensland and consumed twenty tonnes of flour a week. Balloch & Sons were still advertising for bread carters in 1949.

The bakery supplied bread for Sustenance during the 1930s and held a number of government contracts thereafter

ballochsadvertprocertaocr241938herald.jpg

Above - advert for Procera Bread, sold by Ballochs, Herald Oct 24, 1938

Business man of 96 dead

Mr John Balloch, 96, one of Melbourne's oldest business men, died today in Rathmines Road, Auburn. Fifty years ago he established the bakery business of J. Balloch and Sons in Auburn and saw it grow to ten large proportions when he retired. He has left four sons who arc associated with the business.

(Melbourne Herald - Thursday 22 March 1934)

Contact the author by Email bpadula@bigpond.com